Launch your own ordering website. Never pay a single penny in marketing or platform fees.Get started
Drive commission-free orders on a site designed for restaurants
Grubhub Direct is a free-to-use site-creation tool designed for restaurants by restaurant people. That’s why every site includes the tools that restaurants need, like built-in ordering and delivery, automatic menu updates and more.
Make your restaurant website truly yours
- Direct customer reach
Download diner data and reach out to those owned customers via email, social or however you decide.
- 1-to-1 diner relationships
Use your customer data to better engage your customers and build relationships.
- Branded customer experience
Create an online ordering and delivery experience personalized to your restaurant’s needs.
- Quick and easy management
Automatically import your menu and restaurant info from your Grubhub settings.
Own your data
Get immediate, automatic access to customer profiles, including contact info, order history, and more.
Launching your Grubhub Direct site is as easy as 1‑2‑3
We import your menu, photos and logo from Grubhub Marketplace into your Grubhub Direct site so you don’t have to!
Use our user-friendly site styler to customize your site with the font, colors and header image that best represent your restaurant brand.
Share your Grubhub Direct site with your customers through social media, your website, or Google My Business.
See how easy our site styler makes it to customize and launch your site
Use your data to run tailored promotions and loyalty programs
Build restaurant loyalty by using your customer data with our marketing tools to target specific customers, email your customers directly or have us automatically email your loyal fans when they’re eligible for promotions or loyalty rewards.
Of the new customers acquired via a promotion, 20% will reorder from that restaurant within six months.*
Drive more commission-free orders by marketing your Grubhub Direct site
No marketing commission on Grubhub Direct orders
Join today! With Grubhub Direct, you pay no setup or monthly hosting fees. Plus, access to customer data, loyalty programs and promotions will always be free. You only pay order processing fees and delivery fees, if applicable.
Make the most of your Grubhub Direct site
Build your brand with online ordering.
Learn best practices to pair your website and an online ordering marketplace to boost your business.
How to find the best restaurant online ordering system
Online ordering is here to stay. Learn how to find the best restaurant online ordering system and how to build your own restaurant website.
10 ways to promote your online ordering
Learn the best ways to promote the visibility of your online ordering site.
Build our technology into your existing experience
Already have a branded website or app? Great. We make it easy to add Grubhub capabilities such as ordering, delivery, order tracking, promotions and more with our array of API solutions.
Explore other products and solutions
List your restaurant on the Grubhub app and website to find new customers.
Choose delivery and fulfillment options that fit your needs.
Promotion and Loyalty tools
Access powerful marketing and advertising proven to reach new customers and build fans.
Tech & POS integrations
Simplify your operations with robust point of sale and tech integrations.
Multiply your revenue potential without increasing overhead costs.
Manage everything Grubhub in one place through the Grubhub for Restaurants portal.
Have questions about Grubhub Direct? We have answers.
What is Grubhub Direct?
Grubhub Direct allows you to build a commission-free branded online ordering site so diners can order directly from your restaurant. It gives you control over the diner experience and access to your diner data.
How much does a Grubhub Direct website cost?
One of the benefits of Grubhub Direct is that you’re not charged any marketing commissions for orders placed on your Grubhub Direct website. We believe that if you drive the order, you shouldn’t pay a marketing commission on it.
There is a one-time setup fee of $99 and a website hosting fee of $49 per location per month, but those fees are waived through May 2022. There is a $1.99 flat fee per delivery order, and Grubhub’s standard credit card processing fee (3.05% + $0.30) still applies to all orders.
How do I design and build my Grubhub Direct restaurant website?
After you sign up for Grubhub Direct, we will automatically add your menu, photos and location information from Grubhub Marketplace to your branded site. From there, you can use our site styler to choose the colors, fonts and images that fit your brand, and your site can be up and running in minutes.
Can I access my customer data with Grubhub Direct?
Yes. This is a key benefit of Grubhub Direct. You automatically get access to all of your site performance and guest data, including order history, lifetime spend and more. You can even download all customer data to use in your own marketing or activate the data directly within the campaign tools available via your Grubhub Direct dashboard.
When will I get paid for my Grubhub Direct orders?
You will be paid daily for your Grubhub Direct orders, but those payments will be paid separately from your Marketplace orders. You can access Grubhub Direct financial reports in the Financials tab of your Grubhub Direct dashboard. You must be on direct deposit for Grubhub Direct.
Can I get professional designer help with Grubhub Direct?
For restaurants that are looking for enhanced design and branding opportunities along with more robust campaign capabilities, there is an enhanced version of Grubhub Direct that is available for an additional cost.
Can I use some of the loyalty, payment or other services from Grubhub Direct in my own site or mobile app?
The Grubhub Direct application programming interface (API) simplifies creating apps and websites for your restaurant chain or franchise, especially if you want to incorporate online ordering, account management, loyalty and rewards programs, delivery as a service or in-store payments. Rather than having to build a complex technology infrastructure yourself to incorporate those capabilities into your app or website, you can simply leverage any of those capabilities that you want from within our existing Grubhub technology platform via our API.
Will the Grubhub Direct API work with my technology stack?
We’ve designed our API technology to be versatile and customizable to support some of the most demanding restaurant technology requirements. Some of the largest restaurant brands with complex technology stacks already take advantage of our API solutions. See our developer resources here.
What types of restaurants are best suited to take advantage of the API?
Any restaurant can choose to use the Grubhub Direct API. However, you need to have your own development and design resources to build or enhance your restaurant app or website in order to take full advantage of the API.
* Restaurant performance metrics based on 2021 Grubhub data.